On the 56th episode of Write Effing Now, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are talking about how to talk about yourself when you can’t stand talking about yourself–when marketing your book.

Book marketing as an author is such a paradox. You love your story. You love the process. You love writing, and you’re so proud of your efforts. It’s safe to say as much you love writing, it loves you back! But that’s not enough because when it’s time to let the world know about what you did, you clam up.

Here are some pointers to help you overcome all those challenges. Just remember, no matter how awkward you feel, the more you market yourself, the more comfortable you’ll be.


  1. Speak from a place of gratitude as you remember your mission and how you can help your reader. That is why you wrote the book, after all! 
  2. Let other authors who do it well inspire your own growth and content. Don’t plagiarize–duh. But do brainstorm and apply.
  3. Don’t go it alone! Use your author affinity group so others can help spread the word about you and your masterpiece.


Marketing your book is necessary work–so don’t neglect it. Instead, focus on the action you need to take and mission and remember, if you get it wrong on any level, no one is going to keel over and die. You can always correct yourself and get your message right. Show up as perfectly imperfect and resist any doubt. You are going to be GREAT!

Got questions or ready to work on your book? Reach out to your host, Hilary Jastram, for guidance here → GBYPodcast.com.

Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it’s a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. 

Don’t let intimidation stop you from becoming an author or pouring your heart out. 

Storytelling is life. 

That’s it for this chapter until next week. In the meantime, write on!


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